Your business being listed in the various online directories below is not only an important part of any local search engine optimization strategy, but it also provides your customers with additional places to find you online. Many of these directories carry quite a bit of weight with the major search engines, and will readily outrank some sites in the search results.
In a previous post about the importance of SEO for local business, I discussed some of the reasons why it is a necessary part of your online strategy. Ranking well in the search engines is an effective way to drive interested visitors and prospective customers to your site.
Here are 5 key ingredients to improving your search engine ranking
Have you ever visited a website and later saw ads from that site following you around the internet? Find out how you can leverage this technology for your Mid-Missouri business.
What is SEO?
This is a question I get quite a bit. SEO stands for Search Engine Optimization, which is a broad term that describes a set of techniques and best practices for ranking well in the search engines.
Why should SEO matter to you as a business owner or marketing professional?
Let’s take a moment to think about how most of us find the products and services we need in our daily lives. According to a survey by ComScore, 54% of Americans no longer use the phone book and have replaced it with online search.